The potential consumer goods market is a big step forward for businesses with a large ecosystem, wishing to bring high-quality products from farm to table in order to build a convenient and complete service value chain, serving customers best to contribute to the development of the Vietnamese economy.

Sustainable growth thanks to three core segments

In 2022, Nova Consumer - one of the eight corporations of NovaGroup - officially became the first unit to open the IPO wave and is preparing the necessary procedures for listing on the HOSE stock exchange with the code NCG.

Starting as an agricultural corporation (Anova Corp), since 2021, Nova Consumer Group Joint Stock Company has built a strategy from agriculture to consumer goods, orienting its operations according to the 3F model - from farm to table (Feed - Farm - Food).

Over the past 30 years, Nova Consumer has provided optimal, comprehensive and closed solutions for the agricultural sector and livestock farmers, including farms - breeding animals, animal feed and veterinary medicine - vaccines (animal health).

Nova Consumer's prospectus states that this enterprise is currently holding the number one position in the veterinary medicine and aquatic medicine market. Specifically, in the animal health sector, Nova Consumer is effectively exploiting the market, occupying more than 30% of the veterinary medicine market share nationwide. Through a network of more than 1,000 distribution locations from North to South and exporting to more than 27 international markets, Nova Consumer's products are present in developed markets such as the Netherlands, Malaysia, Indonesia, Korea, Thailand, the United Arab Emirates, etc.

In the animal feed sector, although it has only been in the market for about 9 years, thanks to investing in a modern machinery system with high automation, supplying the market with products of stable quality, this enterprise has gained the trust of livestock farmers. Nova Consumer is gradually becoming one of the leading private enterprises in product development and strictly adhering to Global GAP standards.

In the farm sector, Nova Consumer currently has many pig, cow, and chicken farms that meet Global GAP standards. It is expected that in 2022, Nova Consumer's entire farm system will grow more than double compared to 2021 and will grow significantly by 2025. In particular, in the future, Nova Consumer will develop Mega Farms of 500 - 600 hectares, with a capacity of tens of thousands of sows and hundreds of thousands of fattening pigs.

Nova Commerce aims to develop 2,000 convenience stores and fresh food stores by 2025, serving 150 million customers per year

A launch pad for development in a potential consumer goods market

The major driving force behind further development of the agricultural sector is the consumer goods industry. This will be an important piece, heavily invested in through M&A, for Nova Consumer to complete the 3F model from farm to table. From here, traceable consumer goods products will reach consumers.

At the end of February this year, the Center for Analysis and Investment Consulting (SSI Securities Company) commented that the Vietnamese consumer goods market is promising with favorable demographic factors, Nova Consumer has the opportunity to grow in this industry through M&A and organic growth in the coming time.

According to SSI's estimate, Nova Consumer's net profit growth in 2021-2026 is at 26.8%/year, and Nova Consumer has many advantages as a member of NovaGroup to optimize resources, creating synergistic values with other companies in the group.

NovaGroup is an economic investment and development group, operating mainly in the fields of services, technology, and industry. Nova Consumer is currently one of the 8 pillars of NovaGroup, along with Novaland, Nova Service, Nova Tech, Nova Logistic, Nova Industry, Nova Finance to create a comprehensive ecosystem. In its development strategy, NovaGroup is expected to make great strides in the coming time.

Specifically, by 2025, Novaland plans to expand to 30 provinces and cities with dozens of projects and large urban areas; Nova Service aims to be the leading company in Vietnam in retail - services - community, serving 30 million domestic visitors and 6 million international visitors, with more than 10,000 business locations nationwide, expanding the market to at least 10 countries. The growth of Nova Service will support Nova Consumer to have more stable and sustainable product introduction channels, thereby increasing revenue and profit.

All customers in NovaGroup's ecosystem will also be customers for Nova Consumer to serve the highest quality consumer goods, with traceable origin, thereby pioneering in the closed chain of production to distribution, thereby enhancing reputation and conquering target market share.

See at: Nova Consumer invests heavily in Mega Farms of 500-600ha scale, continues to benefit greatly from the NovaGroup ecosystem (cafef.vn)